Built in the UK.
Obsessed with results.
We're a tight-knit team of Shopify specialists and digital marketers who believe great work speaks for itself. No fluff, no vanity metrics — just brands that grow.
Started with one store.
Scaled to fifty.
Netraaste was founded in 2019 by Aryan Mehta, a former e-commerce director who was frustrated by agencies that overpromised and underdelivered. He built the first store himself, then the second, then the third — and word spread.
By 2021, we'd grown into a full-service Shopify agency with a dedicated digital marketing arm. Today, we work with 50+ UK brands across fashion, homeware, health & beauty, and food & drink — from ambitious startups to established retailers scaling past seven figures.
We're registered in England & Wales, headquartered in London, and proudly UK-first in everything we do.
Netraaste founded in London by Aryan Mehta
First 10 Shopify stores launched during the e-commerce boom
Expanded into digital marketing — SEO, paid ads, and social
Achieved Shopify Partner status; team grew to 8 specialists
Surpassed £2M in revenue generated for clients
50+ active UK brands. New office in Central London
The principles that
guide everything we do
Results Over Vanity
We don't celebrate follower counts or impressions. We celebrate revenue, conversions, and measurable growth. Every decision we make is tied to a metric that matters to your business.
Honest Expertise
We tell you what you need to hear, not what you want to hear. If a channel isn't right for your brand, we'll say so. Our reputation is built on trust, not on selling services you don't need.
True Partnership
We work as an extension of your team. You get direct access to the people doing the work — no account managers playing telephone between you and the specialists.
UK-First Thinking
We understand the UK market — consumer behaviour, seasonal trends, regulatory nuances, and the platforms that actually move the needle for British e-commerce brands.
The people behind
your growth
A small, senior team. No juniors learning on your budget.
Aryan Mehta
Founder & Shopify Lead
Former e-commerce director turned agency founder. Aryan has built and scaled over 30 Shopify stores across fashion, homeware, and health & beauty.
Sophie Clarke
Head of Digital Marketing
With 8 years in paid media and SEO, Sophie has managed over £2M in ad spend for UK DTC brands. She leads our marketing strategy and client growth.
James Okafor
Lead Developer
Shopify Plus certified developer specialising in custom Liquid, Hydrogen, and third-party integrations. James has shipped 50+ stores without missing a deadline.
Priya Nair
Creative Director
Priya leads brand and UX design across all client projects. Her work blends conversion-focused thinking with visual craft that makes brands stand out.
Proudly UK-based
Netraaste Ltd is headquartered in London and registered in England & Wales. Our entire team is UK-based — which means we're in your timezone, we understand your market, and we're available when you need us. No offshore handoffs, no communication delays.
Ready to work
with us?
Book a free 30-minute call with our team. We'll learn about your brand, your goals, and show you exactly how we'd approach your growth.